Samsung nearing One UI 8.5, new Bixby release with its latest beta update

Samsung's rollout of its fifth One UI 8.5 beta for the Galaxy S25 in the US, with the actual release imminent, marks a significant milestone in the company's software development cycle. This means for website owners that they should prepare for potential changes in how Samsung devices interact with their websites, particularly with the new Bixby release. As Samsung's virtual assistant, Bixby, is integrated into the One UI 8.5 update, website owners may see variations in AI-driven traffic, such as increased voice search queries or altered user behavior patterns. To adapt to these changes, website owners can take the following actionable steps: monitor their website's traffic patterns for shifts in user behavior, update their llms.txt files to account for potential changes in Bixby's crawling and indexing behavior, and optimize their content for voice search queries to cater to the growing number of users leveraging virtual assistants like Bixby.