Samsung Previews a Smarter Bixby Powered by Perplexity AI

Samsung's preview of a revamped Bixby powered by Perplexity AI signals a significant enhancement to the virtual assistant's capabilities. This development indicates that Samsung is committed to improving Bixby, rather than phasing it out in favor of other AI-powered assistants like Gemini. For website owners, this means that they can expect a more sophisticated and potentially more widely-used virtual assistant that can interact with their sites. As Bixby's capabilities improve, it may drive more AI-powered traffic to websites, potentially impacting site analytics and user experience. Website owners should be prepared to accommodate this shift by ensuring their sites are optimized for AI-driven interactions and can handle the unique characteristics of AI bot traffic. To prepare, website owners can take several actionable steps: review their site's robots.txt and llms.txt files to ensure they are properly configured for AI bot traffic, monitor their site analytics for changes in traffic patterns that may be attributed to Bixby or other AI-powered assistants, and consider optimizing their site content to be more compatible with AI-driven interactions, such as using clear and concise language that can be easily understood by AI models like Perplexity AI.