Screenshots Confirm Rebirth of Bixby, Powered by Perplexity AI

Samsung's integration of Perplexity AI into Bixby, as evident from the screenshots of One UI 8.5, marks a significant resurgence of the virtual assistant. This development means that website owners can expect an increase in AI-powered traffic from Samsung devices, as Bixby's enhanced capabilities may lead to more users interacting with the virtual assistant and subsequently visiting websites. Website owners should be prepared to handle potential changes in user behavior and traffic patterns, particularly if Bixby's new features facilitate more seamless interactions with online content. To adapt to this shift, website owners can take several actionable steps: firstly, review and update their llms.txt files to ensure they are prepared for the potential influx of AI-powered traffic from Samsung devices. Secondly, consider optimizing their website's content and structure to better accommodate AI-driven interactions, such as voice searches and queries. Lastly, monitor their website's analytics to track changes in user behavior and adjust their strategies accordingly to capitalize on the potential benefits of Bixby's AI-powered revival.