Seltz raises $12.5M in seed funding to build AI-native search engine

Seltz's securing of $12.5M in seed funding to build an AI-native search engine marks a significant investment in the development of AI-centric search solutions. This funding highlights the growing interest in creating search engines that are specifically designed to handle the unique requirements of AI applications, potentially revolutionizing the way data is accessed and integrated. For website owners, this means that the way users interact with their sites may change dramatically in the near future. With the rise of AI-native search engines, website owners may see a shift in the types of queries and traffic they receive, as these new search engines may prioritize different types of content or ranking factors. Website owners who are prepared to adapt to these changes may find new opportunities to increase their online visibility and engagement. To prepare for this shift, website owners can take several actionable steps: first, ensure that their website's content is optimized for AI-driven queries by incorporating natural language processing (NLP) and machine learning (ML) principles into their SEO strategies. Second, monitor their website's traffic and analytics to identify any changes in user behavior or search engine referrals. Finally, consider updating their llms.txt files to reflect the evolving landscape of AI bot traffic and ensure that their site is properly configured to handle the unique requirements of AI-native search engines.