SEO audits: How to conduct one that drives traffic growth [+ checklist]

HubSpot's publication of a comprehensive guide to conducting SEO audits, including a detailed checklist, marks a significant resource for website owners seeking to improve their online visibility. This means that website owners now have access to a structured approach to identifying and addressing technical, on-page, content, and link issues that may be hindering their website's search visibility and traffic growth. By following HubSpot's SEO audit guide, website owners can gain a better understanding of their website's technical health, content quality, and search visibility, allowing them to make data-driven decisions to improve their online presence. To maximize the benefits of HubSpot's SEO audit guide, website owners should take the following actionable steps: review their website's technical health using the provided checklist, prioritize fixes for identified issues, and regularly monitor their website's search visibility to track the impact of their SEO efforts. Additionally, website owners should consider integrating AI bot tracking and llms.txt management into their SEO audit process to ensure they are accounting for all traffic sources and optimizing their content accordingly. By doing so, website owners can drive traffic growth and improve their website's overall online performance.