Should you trust AI agents with your holiday shopping? Here's what experts want you to know

ZDNet's publication of an article highlighting the risks of trusting AI agents with holiday shopping, citing expert warnings about potential security and privacy concerns, marks a significant moment in the conversation around AI-powered consumer tools. This development means that website owners, particularly those in the e-commerce space, should be aware of the potential implications of AI agents on their sites. As AI agents become more prevalent in holiday shopping, website owners may see an increase in AI bot traffic, which could impact their analytics and potentially lead to inaccurate tracking of user behavior. To prepare for this shift, website owners can take several steps: monitor their website's traffic for AI bot activity, review their llms.txt files to ensure they are up-to-date and accurately tracking AI bots, and consider implementing additional security measures to protect user data from potential AI-related vulnerabilities.