Sigma launches privacy-focused AI-native browser with local LLM

Sigma Browser OÜ's launch of its privacy-focused web browser, which features a local artificial intelligence model that doesn’t send data to the cloud, marks a significant shift in the browser industry's approach to AI integration. This development has important implications for website owners, as it may impact the way they track and manage AI bot traffic on their sites. With Sigma's browser using a local LLM, website owners may see a reduction in cloud-based AI bot traffic, which could affect their analytics and tracking data. Additionally, the emphasis on privacy may lead to increased adoption of the browser, potentially altering the overall traffic patterns and user behavior on websites. To adapt to this change, website owners can take several steps: first, review their llms.txt files to ensure they are properly configured to handle local LLMs like Sigma's; second, monitor their website analytics to identify any shifts in traffic patterns or user behavior that may be attributed to the use of privacy-focused browsers; and third, consider implementing additional tracking measures to account for the potential reduction in cloud-based AI bot traffic.