Sisense targets embedding AI with latest new features

Sisense's introduction of new features, including an MCP server and a natural language assistant, demonstrates the vendor's evolution toward artificial intelligence as the interface for analytics, with a focus on embedding AI capabilities. This development means that website owners can expect more seamless integration of AI-powered analytics tools, potentially leading to increased AI bot traffic on their sites. As Sisense's AI capabilities become more sophisticated, website owners may see a rise in AI-driven queries and interactions, which could impact their content and user experience strategies. To prepare for this shift, website owners can take several actionable steps: first, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic; second, consider optimizing their content to be more compatible with natural language assistants and other AI interfaces; and third, monitor their website analytics to better understand the impact of AI-driven interactions on user behavior and engagement.