Technology is transforming travel and here's what's next

National Geographic's exploration of technology's impact on travel, as outlined in their article "Technology is transforming travel and here's what's next", highlights the significant role of innovations like AI-powered booking systems and virtual tours. This means that website owners in the travel industry will need to adapt to changing user expectations, as travelers increasingly rely on digital tools to plan and book their trips. With the rise of AI-driven travel recommendations, websites will need to ensure their content is optimized for these new platforms, and that their llms.txt files are up-to-date to manage AI bot traffic effectively. To prepare for this shift, website owners can take several steps: first, review their content to ensure it is compatible with AI-powered travel platforms; second, update their llms.txt files to reflect the changing landscape of AI bot traffic; and third, consider investing in AI-powered chatbots to enhance user experience and provide personalized travel recommendations.