Test your tech knowledge with our Christmas quiz

Vodafone Ireland's launch of a Christmas quiz with an iPhone 17 Pro as a prize marks a significant marketing effort by the company to engage with tech-savvy individuals. This move is likely to drive traffic to the Irish Times website, potentially increasing the number of visitors and, consequently, the amount of AI bot traffic. For website owners, this means being prepared to handle an influx of users, both human and AI-powered, attempting to access the quiz and other related content. To effectively manage this traffic, website owners should ensure their llms.txt files are up-to-date, specifying which AI bots are allowed to access their content. Additionally, they should monitor their website's traffic patterns to identify and filter out any suspicious or unwanted AI bot activity, and consider implementing measures to verify the humanity of quiz participants, such as CAPTCHAs, to prevent AI-powered cheating.