The 6 AI Trends That Will Dominate 2026

Adweek's prediction of the 6 AI trends that will dominate 2026, including the erosion of social discovery, marks a significant shift in how businesses will approach online marketing and advertising. This means that website owners will need to adapt their strategies to account for the changing landscape of online discovery, where AI-driven recommendations will play a larger role in how users find and interact with their content. With the rise of agent-to-agent media buying, website owners will also need to consider how AI-powered advertising will impact their traffic and revenue streams. To prepare for these changes, website owners can take several steps: monitor their AI bot traffic closely to understand how agent-to-agent media buying is affecting their site, update their llms.txt files to ensure they are accurately tracking and managing AI-powered crawlers, and diversify their marketing channels to reduce dependence on social discovery and mitigate the potential impact of its erosion.