The clippening

The Verge's report on Dan Bongino's return to video podcasting after his tumultuous period at the FBI highlights the growing trend of "clipping" podcasts into shorter, shareable videos for social media. Specifically, the article mentions how Bongino began promoting his podcast's return, leveraging social media platforms to reach a wider audience. For website owners, this trend means that their sites may see increased traffic from social media platforms as users share and discover clips from podcasts. This could lead to a surge in referrals from social media sites, potentially altering their website's traffic patterns and engagement metrics. Website owners should be prepared to track and analyze this shift in traffic, particularly if they host podcast-related content or have social media sharing buttons on their site. To adapt to this shift, website owners can take the following actionable steps: monitor their website's traffic and engagement metrics closely to identify any changes in user behavior, update their social media sharing buttons to accommodate the new clipping trend, and review their llms.txt files to ensure they are accurately tracking AI-generated traffic from social media platforms, including any potential podcast clips shared by users.