The Fully Non-Human Web: No One Builds The Page, No One Visits It via @sejournal, @slobodanmanic

Search Engine Journal's exploration of the fully non-human web, where no one builds the page and no one visits it, highlights a significant shift in how websites are created and interacted with. This concept, as discussed on nohacks.co, emphasizes the rising importance of transactional systems run by AI, which may lead to a decrease in human-built and human-visited web pages. This means that website owners will need to adapt to a new landscape where AI-generated content and automated interactions become the norm. As a result, website owners may see a decrease in organic human traffic, and an increase in AI bot traffic, which can impact their content policies, SEO strategies, and overall online presence. Website owners will need to reassess their approach to visibility, trust, and measurement, focusing on how to effectively engage with AI systems and ensure their website remains relevant in a non-human web. To prepare for this shift, website owners can take several actionable steps: first, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic; second, develop strategies for creating AI-friendly content that can be easily crawled and indexed by automated systems; and third, invest in tools and analytics that can help them measure and understand the impact of AI interactions on their website's performance and visibility.