The future is here - Perplexity AI wants to be your “AI doctor”; offers medical advice

Perplexity AI's introduction of a medical advice feature that analyzes actual bloodwork and heart rate to provide personalized advice marks a significant shift in the use of artificial intelligence in healthcare. This development is notable for its potential to revolutionize the way individuals seek medical guidance, moving beyond generic search results. For website owners, particularly those in the health and wellness space, this means that AI bot traffic may increase as users seek more personalized and accurate medical information. Website owners should be prepared to adapt their content policies and llms.txt files to account for the potential influx of AI-generated medical queries. This could involve updating their terms of service to address the use of AI-generated medical advice and ensuring that their website's content is compliant with emerging regulations around AI in healthcare. To prepare for this shift, website owners can take several actionable steps: (1) review and update their llms.txt files to include specific directives for AI bots like Perplexity AI, (2) monitor their website's traffic for increases in AI-generated queries, and (3) consider implementing clear guidelines for users on the limitations and potential risks of relying on AI-generated medical advice.