The Future of Fashion Report: WWD x BCG Break Down the New Consumer

WWD's release of the Future of Fashion report in collaboration with BCG, highlighting Gen Z and Gen Alpha's influence on fashion trends and their adoption of AI-driven shopping, marks a significant shift in consumer behavior. This shift means that website owners in the fashion industry need to adapt to the changing preferences of their target audience, particularly in terms of integrating AI-driven features into their online platforms. With Gen Z and Gen Alpha driving the demand for personalized and immersive shopping experiences, fashion websites must invest in AI-powered tools to remain competitive. To stay ahead, website owners should take the following actionable steps: firstly, monitor AI bot traffic to their sites to understand how Gen Z and Gen Alpha are interacting with their content; secondly, update their llms.txt files to ensure that AI-driven crawlers can efficiently navigate and index their websites; and thirdly, explore the use of AI-driven chatbots to provide personalized customer support and enhance the overall shopping experience.