‘The iPhone is actually not getting disrupted by AI at all’: Perplexity CEO dismisses talk that Apple losing out in the AI race

Perplexity's CEO's statement that the iPhone is not getting disrupted by AI at all, despite concerns that Apple is losing out in the AI race, highlights the company's confidence in its ability to integrate AI technology into its products. This means that website owners can expect Apple devices to continue being a significant source of traffic, with AI-powered features enhancing user experience rather than replacing it. As a result, website owners should focus on optimizing their sites for Apple devices, ensuring seamless integration with AI-driven features such as Siri and other Apple services. To prepare for this, website owners can take several steps: first, review their website's compatibility with Apple devices and AI-powered features; second, consider implementing AI-driven chatbots that can interact with Apple's AI assistants; and third, update their llms.txt files to reflect the evolving AI landscape and ensure that their website's AI traffic is accurately tracked and managed.