The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic

Search Engine Journal's publication of "The Technical SEO Audit Needs A New Layer" highlights the importance of crawl access, server-rendered content, semantic HTML, and machine-readable structure for AI visibility. This means that website owners must now consider the impact of AI bots on their technical SEO audits, going beyond traditional Googlebot optimization. With AI visibility depending on factors like crawl access and machine-readable structure, website owners need to ensure their sites are accessible and understandable to a wider range of bots. To adapt to this new layer in technical SEO audits, website owners should take the following actionable steps: review their website's crawl access settings to ensure AI bots can efficiently crawl their site, implement semantic HTML to provide a clear structure for AI bots to understand, and regularly update their llms.txt files to reflect changes in their site's machine-readable structure.