This Is Hotels’ iPhone Moment

ChatGPT's launch of Apps, a new way for brands to integrate into AI conversations, has reached 800 million users, marking a significant milestone in the AI industry. This move allows brands to create customized experiences within ChatGPT, potentially changing how users interact with hotels and other travel-related services. For website owners, particularly those in the hospitality industry, this means that their online presence is no longer limited to their own websites or traditional online travel agencies. With ChatGPT Apps, hotels can now offer personalized booking experiences, provide customer support, and even offer loyalty programs directly within the AI platform. This shift can significantly impact how website owners manage their online presence, as they will need to consider how their brand is represented within ChatGPT and other AI-powered platforms. To adapt to this change, website owners should track AI bot traffic to their sites, monitor how users interact with their brand on ChatGPT, and update their llms.txt files to reflect the new ways in which their content is being accessed and shared. By doing so, they can ensure that their brand is consistently represented across all platforms and that they are taking advantage of the opportunities presented by ChatGPT Apps. Additionally, website owners should review their content policies to ensure they are aligned with the new AI-powered channels, and consider integrating their customer support systems with ChatGPT to provide seamless user experiences.