This is our first look at how Samsung will save Bixby

Samsung's integration of Bixby with Perplexity AI, as revealed in the One UI 8.5 leak, marks a significant attempt to revamp its long-ignored virtual assistant. This development indicates that Samsung is shifting its strategy to leverage the capabilities of third-party AI models to enhance Bixby's functionality. For website owners, this means that Samsung devices using Bixby may soon start generating more accurate and informative queries, potentially leading to increased AI bot traffic. As Bixby improves with the help of Perplexity AI, it may start to drive more relevant and targeted traffic to websites, especially those with complex or nuanced content. Website owners should be prepared to analyze and adapt to this potential shift in AI-driven traffic patterns. To prepare for this change, website owners can take a few actionable steps: firstly, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic, including Bixby-powered queries. Secondly, consider optimizing website content to better match the improved query capabilities of Bixby with Perplexity AI integration. Lastly, monitor website analytics to identify and respond to changes in AI bot traffic patterns, capitalizing on the potential increase in relevant and targeted traffic driven by the revamped Bixby assistant.