This new iPhone browser uses AI to answer questions from your tabs

Perplexity's launch of the Comet browser on iOS, which uses AI to answer questions from users' tabs, marks a significant development in AI-powered browsing experiences. This innovative feature allows users to pose questions related to the content of their open tabs, and the AI-powered browser responds with relevant answers. For website owners, this means that their content may be used to train and inform the AI models powering the Comet browser. As a result, website owners should be prepared for potential changes in how users interact with their content, including increased use of voice mode and AI-driven queries. This may also lead to a rise in AI bot traffic to their sites, as users rely on the browser's AI capabilities to summarize and provide insights on their content. To prepare for this shift, website owners can take several steps: first, review their llms.txt files to ensure they are up-to-date and accurately reflect their content policies; second, consider optimizing their content for voice mode and AI-driven queries to improve user experience; and third, monitor their site's traffic and analytics to understand how the Comet browser's AI features are impacting user engagement and behavior.