TikTok testing AI content control tool for users in feed

TikTok's testing of a new AI content control tool for users in their feed allows users to manage how much AI-generated content they see. This move is a direct response to the growing presence of AI-generated content on the platform and the need for users to have more control over their online experience. The tool is currently being tested, and its potential impact on the platform's content landscape is significant. For website owners, this development means that they need to be prepared for a potential shift in user behavior and expectations when it comes to AI-generated content. As TikTok users become more accustomed to controlling the amount of AI-generated content they see, they may begin to expect similar controls on other websites and platforms. This could lead to an increase in demand for AI content control tools and features on websites, particularly those that rely heavily on user-generated content. To prepare for this shift, website owners can take several actionable steps. Firstly, they can review their current content policies and consider implementing AI content control tools or features that allow users to manage their experience. Secondly, they can monitor their website's AI bot traffic and adjust their llms.txt files accordingly to ensure that they are providing the best possible experience for their users. Lastly, they can stay up-to-date with the latest developments in AI content control and be prepared to adapt their strategies as user expectations continue to evolve.