Time pitches GEO insights into a new brand offering

Time's pitch of GEO insights into a new brand offering, selling branded content to shape how brands are talked about inside AI-generated answers, marks a significant shift in the way companies approach AI-generated content. This development means that website owners will need to be more vigilant about the AI-generated content that appears on their sites, as it may now include branded messaging from companies like Time. Website owners who rely on AI-generated content will need to consider the potential impact of this branded content on their users and adjust their content policies accordingly. To prepare for this change, website owners can take several steps: monitor their AI-generated content for branded messaging, review their llms.txt files to ensure they are up-to-date and accurate, and consider implementing additional filters or checks to detect and manage branded content from sources like Time's GEO insights.