(Topics)Establishment of the AI Technology "Large Action Model (LAM)" to Accelerate 1-to-1 Marketing
Original Article Summary
TOKYO—November 12, 2025 --- NTT, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Akira Shimada; hereinafter “NTT”) and NTT DOCOMO, INC. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yoshiaki Maeda; hereinafter “DOCOMO”) have established a new…
Read full article at Docomo.ne.jp✨Our Analysis
NTT's establishment of the AI technology "Large Action Model (LAM)" to accelerate 1-to-1 marketing, in collaboration with NTT DOCOMO, INC., marks a significant advancement in personalized customer engagement. This development has important implications for website owners, as it enables more targeted and efficient marketing strategies. With LAM, businesses can leverage AI-driven insights to create tailored experiences for their users, potentially leading to increased engagement and conversion rates. Website owners can expect to see more personalized advertising and content recommendations, which may impact their own marketing approaches and user interaction strategies. To prepare for this shift, website owners can take several actionable steps: monitor their AI bot traffic to identify potential LAM-driven interactions, review and update their llms.txt files to ensure compatibility with NTT's new technology, and explore ways to integrate LAM-based marketing strategies into their existing workflows to stay competitive in the evolving landscape of 1-to-1 marketing.
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