TowerBrook’s Joseph Knoll: The strongest opportunities are in services

TowerBrook's Joseph Knoll's statement that the strongest opportunities continue to be in business, financial, and healthcare services where AI meaningfully improves productivity and customer outcomes marks a significant shift in investment focus towards service-based industries. This means for website owners, particularly those in the business, financial, and healthcare sectors, that they can expect increased competition from AI-powered services, which may lead to a surge in AI bot traffic on their sites. As AI improves productivity and customer outcomes, website owners may need to adapt their content and user experience to remain competitive. To prepare for this shift, website owners can take actionable steps such as monitoring their AI bot traffic using llms.txt files to track and manage AI-generated requests, optimizing their content to be more AI-friendly, and leveraging AI-powered tools to enhance customer outcomes and productivity on their own sites. Additionally, they can review their content policies to ensure they are aligned with the growing use of AI in their industry.