Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern
Original Article Summary
A study found star ratings alone didn't predict small business performance. Active ORM did. Here's what that means as AI narrows local visibility. The post Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results appeared firs…
Read full article at Search Engine Journal✨Our Analysis
Search Engine Journal's publication of an article highlighting the importance of treating reviews as business infrastructure, not marketing, reveals that active Online Reputation Management (ORM) drives real business results. The study mentioned in the article found that star ratings alone do not predict small business performance, but rather the active management of online reviews. This means that website owners must prioritize Online Reputation Management to improve their local visibility, especially as AI continues to narrow it. With AI algorithms increasingly influencing search results, website owners must focus on building a strong online reputation to stay competitive. This includes actively monitoring and responding to customer reviews, as well as implementing strategies to encourage positive reviews and mitigate negative ones. To adapt to this shift, website owners can take the following actionable steps: monitor their online reviews and respond promptly to customer feedback, implement a review management system to streamline the process, and optimize their website's review schema to improve visibility in search engine results. By prioritizing ORM and taking these steps, website owners can improve their online reputation and drive real business results, even as AI continues to evolve and impact local visibility.
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