Visa expands its AI agentic commerce platform to Asia-Pacific

Visa's expansion of its AI agentic commerce platform to Asia-Pacific, allowing customers to let an AI agent shop for them using preloaded card details and spending limits, marks a significant shift in the region's e-commerce landscape. This development means that website owners in the Asia-Pacific region can expect an increase in AI-driven traffic, as Visa's platform enables automated shopping experiences. Website owners should be prepared to handle potential changes in user behavior and transaction patterns, as well as ensure their sites are optimized for AI-powered interactions. The pilot project in Singapore and potential rollout in India will likely drive adoption and innovation in the region's e-commerce sector. To prepare for this shift, website owners can take several actionable steps: (1) review and update their llms.txt files to ensure they are properly configured for AI-driven traffic, (2) monitor their website analytics to identify and adapt to changes in user behavior and transaction patterns, and (3) consider integrating AI-compatible payment gateways to facilitate seamless transactions with Visa's AI agentic commerce platform.