‘We’re by far the most ubiquitous experience for music’: Spotify’s Head of Consumer Experience talks to me about the streaming giant's next 20 years, including its plans to expand to new formats and combat AI music

Spotify's celebration of its 20th anniversary with plans to expand to new formats and combat AI music marks a significant shift in the company's approach to emerging technologies. This development has significant implications for website owners, particularly those in the music and entertainment industries. As Spotify expands its formats and takes steps to combat AI-generated music, website owners may see changes in the way music is consumed and interacted with on their platforms. For instance, they may need to adapt their content policies to address the potential for AI-generated music, ensuring that their platforms are not inadvertently hosting or promoting copyrighted content. To prepare for these changes, website owners can take several actionable steps. Firstly, they should review their current content policies and update them to address the potential risks and opportunities associated with AI-generated music. Secondly, they should consider implementing AI bot tracking tools to monitor and manage traffic from AI-powered music platforms. Finally, they should ensure that their llms.txt files are up-to-date, including rules and exceptions for AI-generated music content to prevent unintended interactions with their websites.