Western automakers embrace AI, but supply chains bear the brunt

Western automakers' push to upgrade manufacturing and operations with artificial intelligence (AI) to improve efficiency and productivity highlights a significant shift in the industry's digital transformation strategy. The implementation of AI in manufacturing and operations is expected to have a profound impact on the automotive supply chain, with suppliers facing increased pressure to adapt to new technologies and data-driven systems. For website owners in the automotive industry, this means that their online presence and digital infrastructure will need to be optimized to handle the increased flow of data and interactions with AI-powered systems. As automakers like Hyundai leverage AI to streamline their operations, website owners will need to ensure that their websites can integrate with these new systems, providing a seamless experience for customers and suppliers alike. This may involve updating their content management systems, integrating with AI-powered chatbots, or implementing new data analytics tools to track customer behavior and preferences. To prepare for this shift, website owners can take several actionable steps: (1) review their website's technical infrastructure to ensure it can support the integration of AI-powered tools and systems, (2) update their content to reflect the changing needs and expectations of customers and suppliers in the automotive industry, and (3) consider implementing AI-powered chatbots or virtual assistants to improve customer engagement and support on their websites. By taking these steps, website owners can position themselves for success in a rapidly evolving industry and stay ahead of the competition.