Which 2025 Marketing Predictions Actually Came True?

CMSWire's review of 2025 marketing predictions nine months later reveals that agentic AI, flat budgets, and ChatGPT dominance were more accurate forecasts than anticipated organizational changes. This means that website owners are likely to see increased traffic from agentic AI-powered bots, which could impact their website's performance and content engagement. With ChatGPT's continued dominance, website owners may also need to reassess their content strategies to account for AI-generated content and its potential effects on search engine optimization (SEO) and user experience. To prepare for these changes, website owners can take the following steps: monitor their website's traffic for AI bot activity, update their llms.txt files to reflect changes in AI bot traffic, and review their content policies to ensure they are aligned with the growing presence of AI-generated content, such as that produced by ChatGPT.