Why news organizations are suing AI companies, and what they hope to win

Perplexity's lawsuit from The New York Times and Chicago Tribune over boundaries around AI technology powered by news content marks a significant shift in the relationship between media outlets and AI companies. This development has significant implications for website owners, particularly those who rely on news content for their online presence. The lawsuits highlight the ongoing debate over copyright and fair use in the context of AI-generated content, which may lead to changes in how AI companies use and attribute news sources. Website owners who utilize AI-powered tools to generate or curate content may need to reassess their content policies and ensure they are complying with evolving standards. To mitigate potential risks, website owners should monitor the outcome of these lawsuits and adjust their llms.txt files accordingly to reflect any changes in AI company policies. Additionally, they should review their content generation and curation practices to ensure transparency and proper attribution of news sources. Lastly, website owners should consider implementing robust tracking and analytics to understand AI bot traffic on their sites and be prepared to adapt to shifting regulations and industry standards.