Why Your Small Business’s Google Visibility in 2026 Depends on AEO [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal's announcement of a webinar on why small businesses' Google visibility in 2026 depends on AEO highlights the growing importance of AI-driven search results for online presence. The webinar, featuring expert Hethr Campbell, aims to educate small business owners on the impact of AI assistants on Google visibility and customer choice. This means that website owners, particularly those of small businesses, need to prioritize optimizing their online presence to comply with AI-driven search algorithms and increase their visibility on Google. As AI assistants control which options customers see and choose, a well-optimized website can significantly improve a business's chances of being seen by potential customers. With AI bot traffic expected to increase, website owners must adapt to these changes to remain competitive. To stay ahead, website owners should take actionable steps such as monitoring their website's traffic and engagement metrics to identify areas for improvement, optimizing their content to align with AI-driven search algorithms, and regularly updating their llms.txt files to ensure that AI bots can correctly crawl and index their website's content. By doing so, they can improve their Google visibility and stay competitive in the evolving online landscape.