WTF is AI citation tracking?

Digiday's exploration of AI citation tracking to understand visibility, attribution gaps, and referral traffic in AI tools and platforms highlights the growing importance of monitoring AI-generated content. This means that website owners need to be aware of how AI citation tracking can impact their online presence, particularly in terms of tracking referral traffic from AI tools and platforms. As AI-generated content becomes more prevalent, website owners must understand how their content is being cited and referenced by these tools to identify potential gaps in attribution and optimize their content strategy. To effectively track AI bot traffic and manage llms.txt files, website owners should take the following steps: monitor AI citation tracking tools to stay informed about how their content is being referenced, review their llms.txt files to ensure they are accurately reflecting AI-generated traffic, and adjust their content strategies to optimize for AI-driven attribution and referral traffic.