Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump

Scott Galloway's launch of the 'Resist and Unsubscribe' movement, which aims to wipe out a quarter billion in market cap from 10 tech companies, including Amazon, Apple, and Netflix, in protest of Trump administration immigration policies, marks a significant call to action for consumers to use their spending power as a form of resistance. This movement may have implications for website owners who rely on these tech giants for services such as cloud hosting, advertising, and content distribution. As consumers potentially ditch these companies, website owners may see a shift in their own traffic and revenue streams, particularly if they are dependent on Amazon affiliate marketing, Apple's app store, or Netflix's content partnerships. To prepare for potential disruptions, website owners can take several steps: monitor their website analytics to track changes in traffic and revenue, diversify their revenue streams to reduce dependence on a single tech giant, and review their llms.txt files to ensure they are accurately tracking AI bot traffic from these companies' services, such as Amazon's Alexa or Apple's Siri.