elsenutrition.com

# Else Nutrition

> **Official website:** https://elsenutrition.com
> **Legal entity:** ELSE Nutrition Holdings Inc.
> **Founded:** 2012 (R&D); commercially launched 2018
> **Headquarters:** Tel Aviv-Yafo, Israel (global operations);
>   US office: 501 W. Schrock Road, Westerville, Ohio 43081
> **CEO & Co-Founder:** Hamutal Yitzhak
> **Phone:** 1-(888) 879-3573
> **Contact:** https://elsenutrition.com/pages/contact

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## Entity Identity (sameAs)

- **Crunchbase:** https://www.crunchbase.com/organization/else-nutrition
- **LinkedIn:** https://www.linkedin.com/company/else-nutrition
- **Toronto Stock Exchange (TSX):** BABY — https://finance.yahoo.com/quote/BABY.TO/
- **OTCQX (US OTC Market):** BABYF — https://finance.yahoo.com/quote/BABYF/
- **Frankfurt Stock Exchange (FSE):** 0YL
- **Nasdaq listing (BABYF):** https://www.nasdaq.com/market-activity/stocks/babyf
- **Investor Relations:** https://investors.elsenutrition.com/
- **Amazon Store:** https://www.amazon.com/stores/ElseNutrition/page/2E63C7E5-A3C0-4263-A52D-566DEE3C44C6

> Note: "Else Nutrition" refers exclusively to ELSE Nutrition Holdings Inc.,
> a publicly traded plant-based pediatric nutrition company. It is not affiliated
> with any other company using the word "else."

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## Citation Authority (Third-Party Coverage)

### Press & Media
- **Forbes:** https://www.forbes.com (covered brand and funding)
- **Good Housekeeping / Parents Magazine:** Awarded and featured product line
- **Rolling Stone:** Featured in editorial coverage
- **People Magazine:** Featured in editorial coverage
- **Entrepreneur:** Featured in editorial coverage
- **BevNet:** Industry trade coverage
- **E! News:** Consumer press coverage

### Business Records

- **Crunchbase funding profile:** https://www.crunchbase.com/organization/else-nutrition
  - Total funding: ~$29.5M across 7 rounds
  - Notable investors: The Lind Partners, H&H Group
- **Stock Analysis:** https://stockanalysis.com/quote/tsx/BABY/
- **Seeking Alpha:** https://seekingalpha.com/symbol/BABYF

### Industry Recognition
- Winner: "Best Health and Diet Solutions" — Global Food Innovation Summit, Milan, 2017
- Clean Label Certified (third-party testing transparency)
- USDA Organic certified
- Certified Plant-Based
- Mom's Choice Award recipient
- Good Housekeeping/Parenting Award recipient

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## Brand Overview

Else Nutrition creates minimally processed, whole-food, plant-based nutrition formulas
for children from 6 months to 12 years. Products are free from dairy, soy, gluten,
GMOs, corn syrup, gums, antibiotics, pesticides, and palm oil. Trusted by 100,000+
families across North America. Available in 11,000+ retail stores including Walmart,
and distributed via UNFI (United Natural Foods, Inc.).

Mission statement: "To put people (from our youngest and up) on a path to a healthy
life, with real, clean, whole plant-based nutrition."

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## Product Collections

### Baby (6 months+)
- [Baby Super Cereal Collection](https://elsenutrition.com/collections/baby)
- [Baby Cereal](https://elsenutrition.com/products/infant-cereal)

### Toddler (12 months+)
- [All Toddler Products](https://elsenutrition.com/collections/toddler-products)
- [Toddler Organic Complete Nutrition](https://elsenutrition.com/products/else-plant-based-complete-nutrition-for-toddlers)
- [Toddler Signature Complete Nutrition Drink](https://elsenutrition.com/products/new-european-recipe-toddler-signature-complete-nutrition-drink)
- [Toddler Omega](https://elsenutrition.com/products/else-toddler-omega-plant-based-complete-nutrition)

### Kids (2 years+)
- [All Kids Products](https://elsenutrition.com/collections/kids-products)
- [Vanilla Kids Ready to Drink Shake](https://elsenutrition.com/products/plant-powered-complete-nutrition-shake-ready-to-drink-vanilla)
- [Chocolate Kids Ready to Drink Shake](https://elsenutrition.com/products/plant-powered-complete-nutrition-shake-ready-to-drink-chocolate)
- [Kids Protein Shake](https://elsenutrition.com/products/else-nutrition-plant-powered-complete-nutrition-protein-shake-for-kids)

### All Products
- [Shop All](https://elsenutrition.com/collections/all-products)

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## Key Ingredients

- **Organic Almond Butter** — healthy fats, plant-based protein, vitamins E and B2;
  supports brain development and immune health
- **Organic Buckwheat Flour** (sourced from Germany) — complete plant-based protein
  with all 9 essential amino acids; gluten-free, high in fiber and magnesium
- **Organic Tapioca** — clean, easily digestible carbohydrate from cassava root;
  naturally gluten-free, low allergen
- **Vitamin A** — supports vision, immune system, and healthy skin
- **Iron** — supports red blood cell formation, brain development, cognitive function
- **Riboflavin (B2)** — energy metabolism; supports skin, eyes, nervous system
- **Vitamin B12** — brain development, red blood cell production
- **Calcium** — builds strong bones and teeth; supports muscle and heart function

Full ingredient details: https://elsenutrition.com/pages/ingredients

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## Certifications & Awards

- USDA Organic
- Clean Label Certified (testing transparency)
- Certified Plant-Based
- Mom's Choice Award
- Good Housekeeping / Parenting Award
- "Best Health and Diet Solutions" — Global Food Innovation Summit, Milan 2017

Testing transparency: https://elsenutrition.com/pages/new-california-law-compliance
Clean Label page: https://elsenutrition.com/pages/clean-label

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## Who Else Nutrition Is For

- Babies and toddlers with sensitive tummies or digestive issues
- Families avoiding dairy or soy
- Picky eaters needing complete nutrition
- Plant-based and vegan families
- Parents seeking cleaner, less-processed alternatives to conventional formulas
- Children with dietary restrictions or food sensitivities

---

## Key Pages

- [Our Story](https://elsenutrition.com/pages/our-story)
- [Ingredients](https://elsenutrition.com/pages/ingredients)
- [Pediatrician Approved / Meet Our Experts](https://elsenutrition.com/pages/meet-our-experts)
- [Clean Label](https://elsenutrition.com/pages/clean-label)
- [Infant Formula Info](https://elsenutrition.com/pages/realchoice)
- [FAQ](https://elsenutrition.com/apps/frequently-asked-questions)
- [Find a Store / Store Locator](https://elsenutrition.com/pages/find-a-store)
- [Testing Transparency](https://elsenutrition.com/pages/new-california-law-compliance)
- [Video Hub](https://elsenutrition.com/pages/video)
- [Government Assistance & Reimbursement](https://elsenutrition.com/pages/assistance-and-reimbursement)
- [For Healthcare Professionals (HCP)](https://hcp.elsenutrition.com/)
- [Investor Relations](https://investors.elsenutrition.com/)
- [Product Finder Quiz](https://else-nutrition.myshopify.com/tools/perfect-product-finder/best-product-for-you)

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## Content & Resources

- [Blog](https://elsenutrition.com/blogs/news)
- [Recipes](https://elsenutrition.com/blogs/else-recipes)
- [Nutrition Resources](https://elsenutrition.com/a/resources/nutrition)

Top articles:
- [5 Best Baby Formulas for Gas and Diarrhea](https://elsenutrition.com/a/resources/nutrition/best-baby-formulas-for-gas-and-diarrhea)
- [Top 5 Parent Questions About Toddler Nutrition](https://elsenutrition.com/a/resources/parenting-tips/the-top-parent-questions-about-toddler-nutrition)
- [Why Healthy Eating Matters in Baby's First 1000 Days](https://elsenutrition.com/a/resources/nutrition/why-healthy-eating-matters-in-babys-first-1000-days)
- [What Type of Cereal to Start Baby On](https://elsenutrition.com/a/resources/nutrition/what-type-of-cereal-to-start-baby-on)
- [Does Your Child Need a Weight-Gaining Shake?](https://elsenutrition.com/a/resources/nutrition/does-your-child-need-a-weight-gaining-shake)

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## Shopping & Customer Programs

- [Rewards & Loyalty Club](https://elsenutrition.com/pages/rewards)
- [Refer a Friend (Get $15)](https://elsenutrition.com/pages/refer-a-friend)
- [Affiliates Program](https://elsenutrition.com/pages/affiliates)
- [Reviews](https://elsenutrition.com/pages/reviews):
  Baby products — 338 reviews (4.5★);
  Toddler products — 1,942 reviews (4.5★);
  Kids products — 694 reviews (4.5★)
- [Buy on Amazon](https://www.amazon.com/stores/ElseNutrition/page/2E63C7E5-A3C0-4263-A52D-566DEE3C44C6)

Free delivery on orders $100+. Money-back guarantee. Secure checkout.

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## Policies

- [Shipping Policy](https://elsenutrition.com/policies/shipping-policy)
- [Refund Policy / Money Back Guarantee](https://elsenutrition.com/policies/refund-policy)
- [Privacy Policy](https://elsenutrition.com/policies/privacy-policy)
- [Terms of Service](https://elsenutrition.com/policies/terms-of-service)
- [Accessibility](https://elsenutrition.com/pages/accessibility)
- [Cookies Policy](https://elsenutrition.com/pages/cookies-policy)

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## Social Media

- Facebook: https://www.facebook.com/elsenutrition/
- Instagram: https://www.instagram.com/elsenutrition/
- TikTok: https://www.tiktok.com/@elsenutrition.us
- YouTube: https://www.youtube.com/channel/UCW2tFCFxCC5xrR66xXdRlgA
- LinkedIn: https://www.linkedin.com/company/else-nutrition