publift.com

# Programmatic Advertising Technology Company | Publift

> Your website is unique. Your ad strategy and technology should be too. Trade cookie-cutter approaches and self-managing for deep and personalised ad strategy. Tailored to your users, channels, growth, and plans. Not just "more ads".

## Managed with Fuse
[Managed with Fuse](https://www.publift.com/managed-with-fuse)

## Fuse Enterprise
[Fuse Enterprise](https://www.publift.com/fuse-enterprise)

## Fuse
[Fuse](https://www.publift.com/fuse-platform)

## Using Ad Sense
[Using Ad Sense](https://www.publift.com/use-cases/using-adsense)

## Retail Media
[Retail Media](https://www.publift.com/use-cases/retail-media)

## Existing Ad Management
[Existing Ad Management](https://www.publift.com/use-cases/existing-ad-management)

## Direct and programmatic
[Direct and programmatic](https://www.publift.com/use-cases/direct-and-programmatic)

## Case Studies
[Auto](https://www.publift.com/case-studies?filter=Auto)
[Forum](https://www.publift.com/case-studies?filter=Forum)
[Puzzle](https://www.publift.com/case-studies?filter=Puzzle)
[Weather](https://www.publift.com/case-studies?filter=Weather)
[Editorial](https://www.publift.com/case-studies?filter=Editorial)
[News](https://www.publift.com/case-studies?filter=News)
[Tool](https://www.publift.com/case-studies?filter=Tool)
[All](https://www.publift.com/case-studies)

## Ad Layout Gallery
[Ad Formats](https://www.publift.com/ad-layout-gallery)
[Banner Ads](https://www.publift.com/ad-layout-gallery/banner-ads)
[In-Content](https://www.publift.com/ad-layout-gallery/in-content)
[Interscroller](https://www.publift.com/ad-layout-gallery/interscroller)
[Miniscroller](https://www.publift.com/ad-layout-gallery/miniscroller)
[Pimp Your Video Player](https://www.publift.com/ad-layout-gallery/pimp-your-video-player)
[Scroll to Stick Function](https://www.publift.com/ad-layout-gallery/scroll-to-stick-function)
[Sticky Footer](https://www.publift.com/ad-layout-gallery/sticky-footer)
[Sticky Footer Scroller](https://www.publift.com/ad-layout-gallery/sticky-footer-scroller)
[Sticky Header](https://www.publift.com/ad-layout-gallery/sticky-header)
[Sticky Sidebar](https://www.publift.com/ad-layout-gallery/sticky-sidebar)
[Web Interstitial](https://www.publift.com/ad-layout-gallery/web-interstitial)

## AdTeach
[AdTeach](https://www.publift.com/adteach)
[AB Testing](https://www.publift.com/adteach/ab-testing)
[AdSense Alternatives](https://www.publift.com/adteach/adsense-alternatives)
[Best Mobile Ad Networks for Publishers](https://www.publift.com/adteach/best-mobile-ad-networks-for-publishers)
[Best Ways to Sell Ads Space on Website](https://www.publift.com/adteach/best-ways-to-sell-ads-space-on-website)
[CPM vs RPM](https://www.publift.com/adteach/cpm-vs-rpm)
[Effective Yield Optimization for Publishers](https://www.publift.com/adteach/effective-yield-optimization-for-publishers)
[Google Ad Manager](https://www.publift.com/adteach/google-ad-manager)
[Guide to Google AdSense Arbitrage](https://www.publift.com/adteach/guide-to-google-adsense-arbitrage)
[How Can You Increase Your Page RPM](https://www.publift.com/adteach/how-can-you-increase-your-page-rpm)
[How to Earn Money with Google AdSense](https://www.publift.com/adteach/how-to-earn-money-with-google-adsense)
[Layout Teardown: Daily Mail](https://www.publift.com/adteach/layout-teardown-daily-mail)
[Layout Teardown: Cars.com](https://www.publift.com/adteach/layout-teardown-episode-3---cars-coms-sophisticated-ad-strategy)
[Layout Teardown: Timeanddate](https://www.publift.com/adteach/layout-teardown-timeanddate)
[Sticky Ads](https://www.publift.com/adteach/sticky-ads)
[The Best CPM Ad Network for Publishers](https://www.publift.com/adteach/the-best-cpm-ad-network-for-publishers)
[Top Ad Networks](https://www.publift.com/adteach/top-ad-networks)
[Ultimate Guide to Core Web Vitals for Publishers](https://www.publift.com/adteach/ultimate-guide-to-core-web-vitals-for-publishers)
[Ultimate Guide to the Private Marketplace for Publishers](https://www.publift.com/adteach/ultimate-guide-to-the-private-marketplace-for-publishers)
[What Are CPM, CPC, CPA, CTR](https://www.publift.com/adteach/what-are-cpm-cpc-cpa-ctr)
[What Is a Supply-Side Platform](https://www.publift.com/adteach/what-is-a-supply-side-platform)
[What Is Ad Refresh and How Does It Work](https://www.publift.com/adteach/what-is-ad-refresh-and-how-does-it-work)
[What Is Header Bidding and Why Should You Care](https://www.publift.com/adteach/what-is-header-bidding-and-why-should-you-care)
[What Is Programmatic Advertising](https://www.publift.com/adteach/what-is-programmatic-advertising)

## Blog
[Blog](https://www.publift.com/blog)

### Blog Categories
[AdTech Industry](https://www.publift.com/category/adtech-industry)
[AdThoughts](https://www.publift.com/category/adthoughts)
[All](https://www.publift.com/category/all)
[Company Updates](https://www.publift.com/category/company-updates)
[Industry News](https://www.publift.com/category/industry-news)
[Insights](https://www.publift.com/category/insights)
[Monetisation](https://www.publift.com/category/monetisation)
[Platforms](https://www.publift.com/category/platforms)
[Publisher Resources](https://www.publift.com/category/publisher-resources)
[Publishers](https://www.publift.com/category/publishers)

### Blog Posts
[13 Ways to Improve Ad Revenue](https://www.publift.com/blog/13-ways-to-improve-ad-revenue)
[300x250 Medium Rectangle Ads](https://www.publift.com/blog/300x250-medium-rectangle-ads)
[300x600 Large Skyscraper Ad](https://www.publift.com/blog/300x600-large-skyscraper-ad)
[5 Simple Things Your Office Can Do to Cut Down Waste](https://www.publift.com/blog/5-simple-things-your-office-can-do-to-cut-down-waste)
[728x90 Leaderboard Banner Ads](https://www.publift.com/blog/728x90-leaderboard-banner-ads)
[8 Years 8 Questions With Colm](https://www.publift.com/blog/8-years-8-questions-with-colm)
[A Guide to Ad Operations for Publishers](https://www.publift.com/blog/a-guide-to-ad-operations-for-publishers)
[AB Testing](https://www.publift.com/blog/ab-testing)
[Ad Blockers](https://www.publift.com/blog/ad-blockers)
[Ad Fraud](https://www.publift.com/blog/ad-fraud)
[Ad Mediation](https://www.publift.com/blog/ad-mediation)
[Ad Mediation vs RTB Mobile](https://www.publift.com/blog/ad-mediation-vs-rtb-mobile)
[Ad Network vs Ad Exchange](https://www.publift.com/blog/ad-network-vs-ad-exchange)
[Ad Networks vs DSP](https://www.publift.com/blog/ad-networks-vs-dsp)
[Ad Tech](https://www.publift.com/blog/ad-tech)
[Ad Tech Predictions](https://www.publift.com/blog/ad-tech-predictions)
[Ad Tech Startup Publift Bolsters Business With Hotcopper Win](https://www.publift.com/blog/ad-tech-startup-publift-bolsters-business-with-hotcopper-win)
[Ad Trafficking](https://www.publift.com/blog/ad-trafficking)
[Ad Viewability](https://www.publift.com/blog/ad-viewability)
[Adblock Monetization](https://www.publift.com/blog/adblock-monetization)
[Adpushup Alternatives](https://www.publift.com/blog/adpushup-alternatives)
[Adpushup vs Ezoic vs Publift](https://www.publift.com/blog/adpushup-vs-ezoic-vs-publift)
[Ads.txt for Publishers](https://www.publift.com/blog/ads-txt-for-publishers)
[AdSense Alternatives](https://www.publift.com/blog/adsense-alternatives)
[AdSense vs MonetizeMore vs Publift](https://www.publift.com/blog/adsense-vs-monetizemore-vs-publift)
[Advertising in UK](https://www.publift.com/blog/advertising-in-uk)
[Advertising in US](https://www.publift.com/blog/advertising-in-us)
[Affiliate Marketing Statistics](https://www.publift.com/blog/affiliate-marketing-statistics)
[Affiliate Marketing Strategies](https://www.publift.com/blog/affiliate-marketing-strategies)
[Amazon Publisher Services](https://www.publift.com/blog/amazon-publisher-services)
[AMP Ads: A Complete Guide for Digital Publishers](https://www.publift.com/blog/amp-ads-a-complete-guide-for-digital-publishers)
[App Monetization](https://www.publift.com/blog/app-monetization)
[Are Display Ads Affecting Your Website's SEO](https://www.publift.com/blog/are-display-ads-affecting-your-websites-seo)
[Australia's Biggest Morning Tea](https://www.publift.com/blog/australias-biggest-morning-tea)
[Benefits of Team Sport for Your Business](https://www.publift.com/blog/benefits-of-team-sport-for-your-business)
[Best Ad Servers for Publishers](https://www.publift.com/blog/best-ad-servers-for-publishers)
[Best AdSense Niches](https://www.publift.com/blog/best-adsense-niches)
[Best AdThrive Alternatives](https://www.publift.com/blog/best-adthrive-alternatives)
[Best Affiliate Networks for Publishers](https://www.publift.com/blog/best-affiliate-networks-for-publishers)
[Best Alternatives to Third-Party Cookies](https://www.publift.com/blog/best-alternatives-to-third-party-cookies)
[Best CPC/PPC Ad Networks](https://www.publift.com/blog/best-cpc-ppc-ad-networks)
[Best eCommerce Ad Platforms](https://www.publift.com/blog/best-ecommerce-ad-platforms)
[Best Ezoic Alternatives](https://www.publift.com/blog/best-ezoic-alternatives)
[Best Gaming Ad Networks](https://www.publift.com/blog/best-gaming-ad-networks)
[Best Interstitial Ad Networks](https://www.publift.com/blog/best-interstitial-ad-networks)
[Best Mediavine Alternatives](https://www.publift.com/blog/best-mediavine-alternatives)
[Best Mobile Ad Networks for Publishers](https://www.publift.com/blog/best-mobile-ad-networks-for-publishers)
[Best Native Ads Platforms for Publishers](https://www.publift.com/blog/best-native-ads-platforms-for-publishers)
[Best Native Advertising Examples](https://www.publift.com/blog/best-native-advertising-examples)
[Best Programmatic Advertising Examples](https://www.publift.com/blog/best-programmatic-advertising-examples)
[Best Programmatic Advertising Platforms](https://www.publift.com/blog/best-programmatic-advertising-platforms)
[Best SSP for Publishers](https://www.publift.com/blog/best-ssp-for-publishers)
[Best Ways to Sell Ads Space on Website](https://www.publift.com/blog/best-ways-to-sell-ads-space-on-website)
[Bidstream Data](https://www.publift.com/blog/bidstream-data)
[Biggest Morning Tea 2019](https://www.publift.com/blog/biggest-morning-tea-2019)
[Brand Safety](https://www.publift.com/blog/brand-safety)
[CEO Welcome Message](https://www.publift.com/blog/ceo-welcome-message)
[Colm's Update April 2020](https://www.publift.com/blog/colms-update-april-2020)
[Common Banner Ads Sizes](https://www.publift.com/blog/common-banner-ads-sizes)
[Completion Rate](https://www.publift.com/blog/completion-rate)
[Contextual Advertising: Everything You Need to Know](https://www.publift.com/blog/contextual-advertising-everything-you-need-to-know)
[COVID-19 Revenue and CPM Impact Q2 2020 Update](https://www.publift.com/blog/covid-19-revenue-and-cpm-impact-q2-2020-update)
[COVID-19 Revenue Impact](https://www.publift.com/blog/covid-19-revenue-impact)
[COVID-19 Revenue Impact CPM](https://www.publift.com/blog/covid-19-revenue-impact-cpm)
[COVID-19 Revenue Impact Easter Update](https://www.publift.com/blog/covid-19-revenue-impact-easter-update)
[CPM vs RPM](https://www.publift.com/blog/cpm-vs-rpm)
[Cumulative Layout Shift](https://www.publift.com/blog/cumulative-layout-shift)
[Customer Data Platform](https://www.publift.com/blog/customer-data-platform)
[Data Management Platform](https://www.publift.com/blog/data-management-platform)
[Deal ID](https://www.publift.com/blog/deal-id)
[Device IDs](https://www.publift.com/blog/device-ids)
[Did Header Bidding Twist Google's Arm](https://www.publift.com/blog/did-header-bidding-twist-googles-arm)
[Display Lumascape](https://www.publift.com/blog/display-lumascape)
[DIY Video Content: Best Value for Money Filming Equipment for Startups](https://www.publift.com/blog/diy-video-content-best-value-for-money-filming-equipment-for-startups)
[DMP vs CDP](https://www.publift.com/blog/dmp-vs-cdp)
[DMP vs DSP](https://www.publift.com/blog/dmp-vs-dsp)
[Does Exchange Bidding Work](https://www.publift.com/blog/does-exchange-bidding-work)
[Editorial Calendar Templates & Examples](https://www.publift.com/blog/editorial-calendar-templates-examples)
[Effective Yield Optimization for Publishers](https://www.publift.com/blog/effective-yield-optimization-for-publishers)
[Episode 1: The Origins of Publift](https://www.publift.com/blog/episode-1-the-origins-of-publift)
[Episode 2: Publift's Guiding Principles](https://www.publift.com/blog/episode-2-publifts-guiding-principles)
[Episode 3: Meet Brock](https://www.publift.com/blog/episode-3-meet-brock)
[Everything to Know About Bot Traffic](https://www.publift.com/blog/everything-to-know-about-bot-traffic)
[Examples of Fallacies in Advertising](https://www.publift.com/blog/examples-of-fallacies-in-advertising)
[Ezoic vs AdSense vs Publift](https://www.publift.com/blog/ezoic-vs-adsense-vs-publift)
[Ezoic vs Mediavine vs Publift](https://www.publift.com/blog/ezoic-vs-mediavine-vs-publift)
[First Input Delay](https://www.publift.com/blog/first-input-delay)
[First Party Data Strategy](https://www.publift.com/blog/first-party-data-strategy)
[First Party vs Third Party Cookies](https://www.publift.com/blog/first-party-vs-third-party-cookies)
[Freaky Friday at Publift](https://www.publift.com/blog/freaky-friday-at-publift)
[Google Ad Manager](https://www.publift.com/blog/google-ad-manager)
[Google Ad Manager 360](https://www.publift.com/blog/google-ad-manager-360)
[Google AdMob vs AdSense](https://www.publift.com/blog/google-admob-vs-adsense)
[Google AdX vs AdMob](https://www.publift.com/blog/google-adx-vs-admob)
[Google AdX vs Google AdSense](https://www.publift.com/blog/google-adx-vs-google-adsense)
[Google Case Study: Publift Uses Exchange Bidding to Deliver 40% Higher CPMs Across 50+ Publisher Clients](https://www.publift.com/blog/google-case-study-publift-uses-exchange-bidding-to-deliver-40-higher-cpms-across-50-publisher-clients)
[Google FLoC](https://www.publift.com/blog/google-floc)
[Google MCM (Multiple Customer Management)](https://www.publift.com/blog/google-mcm-multiple-customer-management)
[Google PPID](https://www.publift.com/blog/google-ppid)
[Google Publisher Tags (GPT)](https://www.publift.com/blog/google-publisher-tags-gpt)
[Google Topics API](https://www.publift.com/blog/google-topics-api)
[Great Place to Work - 2 Years in a Row](https://www.publift.com/blog/great-place-to-work-2-years-in-a-row)
[Guide to Google AdSense Arbitrage](https://www.publift.com/blog/guide-to-google-adsense-arbitrage)
[High Ticket Affiliate Marketing Program](https://www.publift.com/blog/high-ticket-affiliate-marketing-program)
[Highest Paying Affiliate Niches](https://www.publift.com/blog/highest-paying-affiliate-niches)
[Highest Performing AdSense Banner Sizes & Formats](https://www.publift.com/blog/highest-performing-adsense-banner-sizes-formats)
[History of Advertising](https://www.publift.com/blog/history-of-advertising)
[Holiday Season Strategy for Publishers](https://www.publift.com/blog/holiday-season-strategy-for-publishers)
[Horsing Around at Google AdX Bootcamp](https://www.publift.com/blog/horsing-around-at-google-adx-bootcamp)
[How Can You Increase Your Page RPM](https://www.publift.com/blog/how-can-you-increase-your-page-rpm)
[How Publift Evolved Into an Ad Tech Startup](https://www.publift.com/blog/how-publift-evolved-into-an-ad-tech-startup)
[How to Check Website Traffic](https://www.publift.com/blog/how-to-check-website-traffic)
[How to Earn Money With Google AdSense](https://www.publift.com/blog/how-to-earn-money-with-google-adsense)
[How to Find a Profitable Niche](https://www.publift.com/blog/how-to-find-a-profitable-niche)
[How to Increase User Time on Page](https://www.publift.com/blog/how-to-increase-user-time-on-page)
[How to Load Ads Without Impacting Page Speed](https://www.publift.com/blog/how-to-load-ads-without-impacting-page-speed)
[How to Monetize a Website](https://www.publift.com/blog/how-to-monetize-a-website)
[IAB NZ Digital Overview](https://www.publift.com/blog/iab-nz-digital-overview)
[IAB Standards for Publishers](https://www.publift.com/blog/iab-standards-for-publishers)
[Improving Ad Placements to Increase Revenue for Publishers](https://www.publift.com/blog/improving-ad-placements-to-increase-revenue-for-publishers)
[In-App Advertising for Publishers](https://www.publift.com/blog/in-app-advertising-for-publishers)
[In-App Advertising Statistics](https://www.publift.com/blog/in-app-advertising-statistics)
[In-App Header Bidding](https://www.publift.com/blog/in-app-header-bidding)
[Increase Your Blog's Ad Revenue - Interview](https://www.publift.com/blog/increase-your-blogs-ad-revenue-interview)
[Increasing Advertising Revenue](https://www.publift.com/blog/increasing-advertising-revenue)
[Infinite Scroll vs Load More Buttons: Which is Better](https://www.publift.com/blog/infinite-scroll-vs-load-more-buttons-which-is-better)
[Interaction to Next Paint](https://www.publift.com/blog/interaction-to-next-paint)
[Interscroller Ads](https://www.publift.com/blog/interscroller-ads)
[Interstitial Ads: A Best Practice Guide for Publishers](https://www.publift.com/blog/interstitial-ads-a-best-practice-guide-for-publishers)
[Interview With Ozbargain](https://www.publift.com/blog/interview-with-ozbargain)
[Introducing PubComm: Publift's Very Own Publisher Community](https://www.publift.com/blog/introducing-pubcomm-publifts-very-own-publisher-community)
[Invalid Traffic](https://www.publift.com/blog/invalid-traffic)
[Irish Australian Business Awards Finalist - Start Up of the Year](https://www.publift.com/blog/irish-australian-business-awards-finalist-start-up-of-the-year)
[It's Official: Publift Is Now a Google Certified Publishing Partner](https://www.publift.com/blog/its-official-publift-is-now-a-google-certified-publishing-partner)
[Key Value Targeting](https://www.publift.com/blog/key-value-targeting)
[Largest Contentful Paint](https://www.publift.com/blog/largest-contentful-paint)
[Leaderboard Ads](https://www.publift.com/blog/leaderboard-ads)
[Malvertising](https://www.publift.com/blog/malvertising)
[Media Making the Difference With UnLtd Big Kahuna Surf Comp](https://www.publift.com/blog/media-making-the-difference-with-unltd-big-kahuna-surf-comp)
[Media.net vs AdSense vs Publift](https://www.publift.com/blog/media-net-vs-adsense-vs-publift)
[Mediavine vs AdSense vs Publift](https://www.publift.com/blog/mediavine-vs-adsense-vs-publift)
[Mediavine vs Raptive vs Publift](https://www.publift.com/blog/mediavine-vs-raptive-vs-publift)
[Meet Nenci](https://www.publift.com/blog/meet-nenci)
[Misleading Advertising Examples](https://www.publift.com/blog/misleading-advertising-examples)
[Mobile Ads and Sizes](https://www.publift.com/blog/mobile-ads-and-sizes)
[Mobile Ads Best Practices](https://www.publift.com/blog/mobile-ads-best-practices)
[Mobile Banner Ads: Sizes & Types](https://www.publift.com/blog/mobile-banner-ads-sizes-types)
[MRC Viewability](https://www.publift.com/blog/mrc-viewability)
[Outstream Video Ads](https://www.publift.com/blog/outstream-video-ads)
[Partners of Publift Finalists at Mumbrella Publish Awards 2021](https://www.publift.com/blog/partners-of-publift-finalists-at-mumbrella-publish-awards-2021)
[People of Publift: Meet Gina](https://www.publift.com/blog/people-of-publift-meet-gina)
[People of Publift: Meet Maria](https://www.publift.com/blog/people-of-publift-meet-maria)
[People of Publift: Meet Suzan](https://www.publift.com/blog/people-of-publift-meet-suzan)
[Photo Gallery: Publift Christmas Boat Party 2018](https://www.publift.com/blog/photo-gallery-publift-christmas-boat-party-2018)
[Playable Ads](https://www.publift.com/blog/playable-ads)
[Postcard From China: Market Overview](https://www.publift.com/blog/postcard-from-china-market-overview)
[Privacy Sandbox](https://www.publift.com/blog/privacy-sandbox)
[Programmatic Advertising Trends](https://www.publift.com/blog/programmatic-advertising-trends)
[Programmatic Guaranteed](https://www.publift.com/blog/programmatic-guaranteed)
[Programmatic vs Display Ads](https://www.publift.com/blog/programmatic-vs-display-ads)
[Programmatic vs Google Ads](https://www.publift.com/blog/programmatic-vs-google-ads)
[Protected Audience API](https://www.publift.com/blog/protected-audience-api)
[PubChat Melbourne](https://www.publift.com/blog/pubchat-melbourne)
[PubChat Sydney](https://www.publift.com/blog/pubchat-sydney)
[PubChat Sydney March 2019](https://www.publift.com/blog/pubchat-sydney-march-2019)
[PubComm Takes on Melbourne](https://www.publift.com/blog/pubcomm-takes-on-melbourne)
[Publift Appoints Ben Morrisroe as General Manager](https://www.publift.com/blog/publift-appoints-ben-morrisroe-as-general-manager)
[Publift at the 2018 Google AdX Bootcamp](https://www.publift.com/blog/publift-at-the-2018-google-adx-bootcamp)
[Publift Christmas Boat Party](https://www.publift.com/blog/publift-christmas-boat-party)
[Publift Ends 2021 With Twin Achievement](https://www.publift.com/blog/publift-ends-2021-with-twin-achievement)
[Publift Google Livestream Event](https://www.publift.com/blog/publift-google-livestream-event)
[Publift Is a Certified Great Place to Work™](https://www.publift.com/blog/publift-is-a-certified-great-place-to-work-tm)
[Publift Ramps Up, Hires Former Liveramp and Nasdaq Talent](https://www.publift.com/blog/publift-ramps-up-hires-former-liveramp-and-nasdaq-talent)
[Publift Requirements](https://www.publift.com/blog/publift-requirements)
[Publift Scoop August 2020](https://www.publift.com/blog/publift-scoop-august-2020)
[Publift Supported Identity Solutions](https://www.publift.com/blog/publift-supported-identity-solutions)
[Publift's European Lead Finalist: Vidyard's 2021 Video in Business Award](https://www.publift.com/blog/publifts-european-lead-finalist-vidyards-2021-video-in-business-award)
[Q&A With Niraj Nagpal (IPONWEB)](https://www.publift.com/blog/q-a-with-niraj-nagpal-iponweb)
[Q&A With Penelope Lloyd (TripleLift)](https://www.publift.com/blog/q-a-with-penelope-lloyd-triplelift)
[Q&A With Rob Williams (Kargo)](https://www.publift.com/blog/q-a-with-rob-williams-kargo)
[Quitting a Dream Job at Google to Build One of the Fastest-Growing New Businesses in Australia](https://www.publift.com/blog/quitting-a-dream-job-at-google-to-build-one-of-the-fastest-growing-new-businesses-in-australia)
[Real-Time Bidding Platforms](https://www.publift.com/blog/real-time-bidding-platforms)
[Reducing Banner Blindness](https://www.publift.com/blog/reducing-banner-blindness)
[Rich Media Ads](https://www.publift.com/blog/rich-media-ads)
[Riding the Programmatic Wave](https://www.publift.com/blog/riding-the-programmatic-wave)
[Riding the Wave to the Big Kahuna Surf Competition 2019](https://www.publift.com/blog/riding-the-wave-to-the-big-kahuna-surf-competition-2019)
[Rubicon Heavily Investing Into Header Bidding and PMPs](https://www.publift.com/blog/rubicon-heavily-investing-into-header-bidding-and-pmps)
[Sticky Ads](https://www.publift.com/blog/sticky-ads)
[Target CPM Guide](https://www.publift.com/blog/target-cpm-guide)
[The Best CPM Ad Network for Publishers](https://www.publift.com/blog/the-best-cpm-ad-network-for-publishers)
[The Easiest Guide to Content Pruning for Publishers](https://www.publift.com/blog/the-easiest-guide-to-content-pruning-for-publishers)
[The Key to Protecting Your Brand When Using Programmatic Advertising](https://www.publift.com/blog/the-key-to-protecting-your-brand-when-using-programmatic-advertising)
[The Mindful Fire Podcast: Entrepreneurship as a Spiritual Practice With Colm Dolan](https://www.publift.com/blog/the-mindful-fire-podcast-entrepreneurship-as-a-spiritual-practice-with-colm-dolan)
[The Publift Scoop November Edition](https://www.publift.com/blog/the-publift-scoop-november-edition)
[The Publift Scoop October Edition](https://www.publift.com/blog/the-publift-scoop-october-edition)
[The Publift Scoop September 2020](https://www.publift.com/blog/the-publift-scoop-september-2020)
[The Ultimate Programmatic Advertising Glossary for Publishers](https://www.publift.com/blog/the-ultimate-programmatic-advertising-glossary-for-publishers)
[Third Party Cookies](https://www.publift.com/blog/third-party-cookies)
[Top Ad Networks](https://www.publift.com/blog/top-ad-networks)
[Top Video Ad Networks for Publishers](https://www.publift.com/blog/top-video-ad-networks-for-publishers)
[Ultimate Guide to Ad Fill Rates](https://www.publift.com/blog/ultimate-guide-to-ad-fill-rates)
[Ultimate Guide to Ad Tags](https://www.publift.com/blog/ultimate-guide-to-ad-tags)
[Ultimate Guide to Core Web Vitals for Publishers](https://www.publift.com/blog/ultimate-guide-to-core-web-vitals-for-publishers)
[Ultimate Guide to Insertion Orders (IO)](https://www.publift.com/blog/ultimate-guide-to-insertion-orders-io)
[Unified ID 2.0](https://www.publift.com/blog/unified-id-2-0)
[User Privacy Webinar](https://www.publift.com/blog/user-privacy-webinar)
[VAST Errors](https://www.publift.com/blog/vast-errors)
[Video Header Bidding](https://www.publift.com/blog/video-header-bidding)
[VPAID vs VAST](https://www.publift.com/blog/vpaid-vs-vast)
[Walled Gardens](https://www.publift.com/blog/walled-gardens)
[We're Hiring! Publift Restructures to Support Expansion, Seeking to Build Customer Success Team](https://www.publift.com/blog/were-hiring-publift-restructures-to-support-expansion-seeking-to-build-customer-success-team)
[What Are VAST Tags](https://www.publift.com/blog/what-are-vast-tags)
[What Is a Demand-Side Platform (DSP)](https://www.publift.com/blog/what-is-a-demand-side-platform-dsp)
[What Is Ad Refresh and How Does It Work](https://www.publift.com/blog/what-is-ad-refresh-and-how-does-it-work)
[What Is an Ad Exchange](https://www.publift.com/blog/what-is-an-ad-exchange)
[What Is Behavioral Targeting](https://www.publift.com/blog/what-is-behavioral-targeting)
[What Is Click Spam](https://www.publift.com/blog/what-is-click-spam)
[What Is Consent Management Platform](https://www.publift.com/blog/what-is-consent-management-platform)
[What Is Cookie Syncing](https://www.publift.com/blog/what-is-cookie-syncing)
[What Is CPA](https://www.publift.com/blog/what-is-cpa)
[What Is CPC](https://www.publift.com/blog/what-is-cpc)
[What Is CPI](https://www.publift.com/blog/what-is-cpi)
[What Is CPL](https://www.publift.com/blog/what-is-cpl)
[What Is CPM](https://www.publift.com/blog/what-is-cpm)
[What Is CTR](https://www.publift.com/blog/what-is-ctr)
[What Is EBDA](https://www.publift.com/blog/what-is-ebda)
[What Is eCPM](https://www.publift.com/blog/what-is-ecpm)
[What Is Google's DFP First Look](https://www.publift.com/blog/what-is-googles-dfp-first-look)
[What Is LiveRamp](https://www.publift.com/blog/what-is-liveramp)
[What Is Native Advertising](https://www.publift.com/blog/what-is-native-advertising)
[What Is Prebid](https://www.publift.com/blog/what-is-prebid)
[What Is Programmatic Direct](https://www.publift.com/blog/what-is-programmatic-direct)
[What Is RCPM and Why Publishers Should Take Notice](https://www.publift.com/blog/what-is-rcpm-and-why-publishers-should-take-notice)
[What Is Real-Time Bidding](https://www.publift.com/blog/what-is-real-time-bidding)
[What Is SafeFrame](https://www.publift.com/blog/what-is-safeframe)
[What Is Sellers.json](https://www.publift.com/blog/what-is-sellers-json)
[What Is SKAdNetwork](https://www.publift.com/blog/what-is-skadnetwork)
[What Is Universal ID and How Can It Help Publishers](https://www.publift.com/blog/what-is-universal-id-and-how-can-it-help-publishers)
[What Is vCPM](https://www.publift.com/blog/what-is-vcpm)
[What Will Google's First-Price Auction Mean for Publishers](https://www.publift.com/blog/what-will-googles-first-price-auction-mean-for-publishers)
[What You Need to Know About Ad Injection](https://www.publift.com/blog/what-you-need-to-know-about-ad-injection)
[When Will Google Transition to a First-Price Auction](https://www.publift.com/blog/when-will-google-transition-to-a-first-price-auction)
[Wordsolver Case Study Interview](https://www.publift.com/blog/wordsolver-case-study-interview)
[Your Guide to Bid Shading](https://www.publift.com/blog/your-guide-to-bid-shading)

## Authors
[Ben Morrisroe](https://www.publift.com/author/ben-morrisroe)
[Brock Munro](https://www.publift.com/author/brock-munro)
[Colm Dolan](https://www.publift.com/author/colm-dolan)
[Naomi Khor](https://www.publift.com/author/naomi-khor)
[Publift](https://www.publift.com/author/publift)

## About Publift
[About Publift](https://www.publift.com/about)
[How It Works](https://www.publift.com/how-it-works)
[Customer Experience](https://www.publift.com/customer-experience)
[Careers](https://www.publift.com/careers)
[Newsroom](https://www.publift.com/newsroom)

## Resources
[Jargon Glossary](https://www.publift.com/programmatic-glossary)
[FAQs](https://www.publift.com/faqs)
[Contact Us](https://www.publift.com/contact-us)
[Power Up](https://www.publift.com/power-up)
[Publift Online Partner List](https://www.publift.com/publift-online-partner-list)
[Search](https://www.publift.com/search)

## Calculators
[Conversion Rate Calculator](https://www.publift.com/calculator/conversion-rate-calculator)
[eCPM Calculator](https://www.publift.com/calculator/ecpm-calculator)
[CPM Calculator](https://www.publift.com/calculator/cpm-calculator)
[CPA Calculator](https://www.publift.com/calculator/cpa-calculator)
[CPC Calculator](https://www.publift.com/calculator/cpc-calculator)
[CTR Calculator](https://www.publift.com/calculator/ctr-calculator)

## Social Media
[LinkedIn](https://www.linkedin.com/company/publift)
[X (Twitter)](https://x.com/publifthq)
[Facebook](https://www.facebook.com/publiftmedia/)
[Instagram](https://www.instagram.com/publiftmedia/)
[YouTube](https://www.youtube.com/channel/UCgf80WsUwKsAdFM-GYiYOng?feature=emb_ch_name_ex)

## Legal
[Privacy Policy](https://www.publift.com/privacy-policy)
[Cookie Notice](https://www.publift.com/cookie-notice)
[Terms of Service](https://www.publift.com/terms-and-conditions)

## Other
[Landing Form Submitted](https://www.publift.com/landing-form-submitted)
[Book a demo](https://www.publift.com/lets-talk)
[Book a demo](https://www.publift.com/)
[Colm Dolan LinkedIn](https://www.linkedin.com/in/colm-dolan)