A year of turbulence behind, a year of repair ahead for India’s top airlines

Air India's and IndiGo's efforts to address their unique challenges in India's aviation market, including legacy issues and operational disruptions, may have a ripple effect on the online presence of airlines and travel websites. This means that website owners, particularly those in the travel and aviation industries, should be prepared to handle potential changes in AI bot traffic and content policies. As airlines like Air India and IndiGo work to repair their reputations and operations, their online presence and content may be subject to increased scrutiny, which could impact how AI bots interact with their websites. To prepare for these changes, website owners can take several actionable steps: monitor their AI bot traffic closely to identify any unusual patterns or spikes, review and update their llms.txt files to ensure they are accurately reflecting their content policies, and consider implementing additional measures to prevent AI-generated content from negatively impacting their online reputation.