AI search strategy: A guide for modern marketing teams

Hubspot's publication of a comprehensive guide to AI search strategy highlights the importance of clarity in search engine optimization, as large language models now prioritize understanding over keyword density. This means that website owners must adapt their content creation strategies to focus on providing clear, concise, and easily understandable information, rather than simply optimizing for specific keywords. With AI models now influencing search results, website owners must ensure that their content is not only relevant but also easily digestible by these models. To stay ahead, website owners should take the following actionable steps: review and refine their content to prioritize clarity and readability, utilize tools like Hubspot's guide to inform their AI search strategy, and monitor their website's traffic and engagement metrics to gauge the effectiveness of their new approach, adjusting their llms.txt file as needed to manage AI bot traffic and ensure their content is being properly indexed and understood by large language models.