Samsung’s Bixby reboot shows up early with Perplexity in tow

Samsung's Bixby reboot shows up early with Perplexity in tow, marking a significant overhaul of the virtual assistant's capabilities. This development indicates that Samsung is committed to integrating AI-powered services into its ecosystem, which could have far-reaching implications for how users interact with their devices. For website owners, this means that they may soon see an increase in AI-driven traffic from Samsung devices, as users leverage the enhanced capabilities of Bixby to search and discover content. Website owners should be prepared to optimize their sites for AI-powered search queries and ensure that their content is compatible with the Perplexity-powered Bixby assistant. This may involve reviewing and updating their llms.txt files to account for the potential influx of AI-generated traffic. To prepare for this shift, website owners can take several steps: review their llms.txt files to ensure they are up-to-date and accurately reflect their site's content policies, monitor their website analytics for changes in traffic patterns and user behavior, and consider optimizing their content for voice-based search queries to capitalize on the growing trend of AI-powered virtual assistants.