Samsung is already testing Perplexity inside Bixby ahead of Galaxy S26 launch

Samsung's integration of Perplexity inside Bixby ahead of the Galaxy S26 launch marks a significant advancement in the company's virtual assistant capabilities. This move is likely to enhance the conversational AI experience for Samsung device users, potentially increasing user engagement and interaction with Bixby. For website owners, this means that they can expect a potential surge in AI-driven traffic from Samsung devices, as Perplexity-powered Bixby is likely to facilitate more seamless and intuitive interactions with online content. Website owners should be prepared to handle increased bot traffic from Samsung devices, which may require adjustments to their llms.txt files to ensure proper tracking and management of AI-driven visits. To prepare for this shift, website owners can take the following steps: review and update their llms.txt files to account for Perplexity-powered Bixby traffic, monitor their website analytics for changes in traffic patterns and user behavior, and consider optimizing their content for conversational AI interactions to improve user experience and engagement.