AI toys look for bright side after troubled start

Mattel's absence of comment on the report in mid-December when discussing their AI-infused toys at the Consumer Electronics Show highlights their cautious approach to ensuring their products don't generate inappropriate content. This cautious stance by toy makers, including Mattel, has significant implications for website owners who cater to a younger audience or have content related to toys and games. As AI-infused toys become more prevalent, website owners must be prepared to handle potential AI-generated content that may be inappropriate or unwanted on their platforms. This could include increased moderation of user-generated content, stricter content policies, and more robust AI bot tracking to prevent unwanted interactions with their websites. To prepare for this shift, website owners can take several actionable steps: implement strict content moderation policies, regularly update their llms.txt files to reflect changes in AI content policies, and invest in AI bot tracking tools to monitor and block unwanted AI-generated traffic on their websites. By taking these steps, website owners can ensure a safe and enjoyable experience for their users and protect their online platforms from potential risks associated with AI-infused toys and games.