Amazon sues Perplexity over AI shopping agents
Original Article Summary
The mass e-commerce company — which alleges Comet agents are covertly making purchases for users — is open to third-party agentic commerce, but on its own terms.
Read full article at Retail Dive✨Our Analysis
Amazon's lawsuit against Perplexity over AI shopping agents that allegedly make covert purchases for users marks a significant move to regulate third-party agentic commerce on its platform. This development means that website owners, particularly those in e-commerce, need to be aware of the terms and conditions of using AI shopping agents on their sites. If they are using or planning to use similar agents, they must ensure that these agents are transparent and compliant with the platform's policies to avoid potential lawsuits. To navigate this situation, website owners can take several steps: review their AI bot traffic to identify any covert purchases, update their llms.txt files to reflect Amazon's terms and conditions, and establish clear guidelines for the use of AI shopping agents on their platforms to maintain transparency and avoid potential legal issues.
Track AI Bots on Your Website
See which AI crawlers like ChatGPT, Claude, and Gemini are visiting your site. Get real-time analytics and actionable insights.
Start Tracking Free →
