We May Have Just Gotten Our First Look At Perplexity's Comet Browser On Android

Perplexity's leaked screenshots of its Comet Browser on Android, alongside a pre-registration link, suggests that the agentic AI browser is nearing its launch for smartphones. This development indicates that Perplexity is expanding its reach to mobile devices, potentially changing how users interact with AI-powered browsing experiences. For website owners, this means that they should be prepared for a new wave of AI-driven traffic from mobile devices. As Comet Browser is expected to integrate Perplexity's AI capabilities, website owners may see an increase in AI-generated queries, clicks, and interactions from Android users. This could impact website analytics, advertising revenue, and content engagement, making it essential for website owners to monitor and adapt to these changes. To prepare for the potential impact of Comet Browser, website owners can take the following steps: update their llms.txt files to account for Perplexity's AI browser, monitor their website analytics for unusual traffic patterns from Android devices, and review their content policies to ensure they are aligned with the potential increase in AI-generated interactions.