Perplexity just gave its Comet AI browser an upgrade for iPad users with these features

Perplexity's upgrade to its Comet AI browser with new features for iPad users marks a significant expansion in the AI-browsing space. This upgrade is particularly notable for its potential to increase AI-driven traffic to websites, as iPad users can now leverage Comet's enhanced capabilities to interact with online content in more sophisticated ways. For website owners, this means that they can expect a potential surge in AI-generated traffic from iPad users, which may impact their website's analytics and content engagement metrics. As Comet's AI browser becomes more prevalent on iPads, website owners should be prepared to track and manage this new source of traffic, ensuring that their websites are optimized for AI-driven interactions and that their content policies are aligned with the evolving landscape of AI-browsing. To prepare for this shift, website owners can take several actionable steps: (1) monitor their website's traffic patterns for signs of AI-generated traffic from iPad users, (2) review and update their llms.txt files to ensure that they are accurately tracking and managing AI bot traffic, and (3) optimize their website's content and user experience to accommodate the unique characteristics of AI-driven interactions, such as increased usage of natural language queries and voice commands.