Comet AI browser lands on Android

Perplexity's launch of the Comet AI browser on Android, bringing smart, voice-enabled AI help to mobile browsing, aims to turn every tab into a conversation. This development is significant, as it marks a major expansion of AI-powered browsing capabilities to mobile devices. For website owners, this means that their sites will be interacted with in new ways, as users leverage the voice-enabled AI features of the Comet browser to navigate and engage with content. This could lead to changes in user behavior, such as increased use of voice search and potentially altered patterns of content consumption. Website owners should be prepared to optimize their sites for voice-based interactions and ensure that their content is compatible with AI-driven browsing experiences. To prepare for this shift, website owners can take several steps: monitor AI bot traffic to their sites using tools like llms.txt files, optimize content for voice search by using natural language and long-tail keywords, and review their website's accessibility features to ensure seamless interaction with voice-enabled AI browsers like Comet.