Perplexity AI introduces mobile browser, challenges Google on Android

Perplexity AI's introduction of its Comet web browser for mobile platforms, challenging Google on Android, marks a significant development in the competition between the two companies. This move extends the rivalry into the Android ecosystem, where Google has maintained a dominant presence. For website owners, this means that they may soon see a shift in the type of traffic coming from Android devices, as users may begin to adopt the Comet browser. This could potentially impact the way websites are optimized for search, as Perplexity AI's browser may have different algorithms and priorities than Google's Chrome browser. Website owners may need to adapt their search engine optimization (SEO) strategies to account for this new player in the market. To prepare for this change, website owners can take several steps: monitor their website's traffic and analytics to see if there is an increase in traffic from the Comet browser, update their llms.txt files to include Perplexity AI's Comet browser to ensure that their website is properly crawled and indexed, and test their website's compatibility with the Comet browser to ensure a smooth user experience.