Galaxy S26 is Getting a "Hey Plex" AI Agent with Perplexity Brain

Samsung's integration of the "Hey Plex" AI agent, powered by Perplexity, into the Galaxy S26 marks a significant advancement in AI-assisted mobile experiences. This new feature, which works in conjunction with Bixby and Google Assistant, aims to simplify daily tasks for users. For website owners, this means that mobile traffic from Galaxy S26 devices may increasingly involve AI-driven interactions, potentially altering user behavior and content consumption patterns. As "Hey Plex" becomes more prevalent, website owners may need to adapt their content and user interface to accommodate AI-facilitated searches and queries. This could lead to changes in website analytics, as AI-assisted interactions may be recorded differently than traditional user interactions. To prepare for this shift, website owners can take several actionable steps: first, ensure that their llms.txt files are up-to-date to account for the Perplexity-powered AI agent; second, monitor their website analytics to identify changes in user behavior and AI-driven traffic; and third, consider optimizing their content for AI-assisted searches to improve user experience and search engine rankings.