Samsung Adds Support for Perplexity in Galaxy AI, Launches on S26 Series

Samsung's integration of Perplexity in Galaxy AI, launching on the S26 series, marks a significant expansion of AI capabilities for Samsung device users. This development allows users to access Perplexity by simply saying, "Hey Plex," enabling a more seamless and interactive experience with the AI agent. For website owners, this means that they can expect an increase in AI bot traffic from Samsung devices, particularly as Perplexity is used to access and engage with online content. As a result, website owners should be prepared to handle potential changes in user behavior and traffic patterns, including the possibility of more AI-driven queries and interactions. This may also lead to a greater emphasis on optimizing website content for AI-powered search and discovery. To prepare for this shift, website owners can take several actionable steps: (1) review and update their llms.txt files to ensure they are properly configured to handle AI bot traffic from Samsung devices, (2) monitor their website analytics to track changes in user behavior and traffic patterns, and (3) consider optimizing their content to be more AI-friendly, such as using structured data and clear, concise language to improve discoverability and engagement.