Gemini Could Lose Its Edge Over ChatGPT Fast

Alphabet's development of Gemini 3 with potentially superior capabilities to OpenAI's ChatGPT marks a significant milestone in the AI chatbot landscape. However, with regulators potentially taking away Alphabet's biggest advantage, the playing field may soon be leveled. This development has significant implications for website owners, as the potential loss of Gemini's edge could lead to increased competition between AI chatbot providers. If Gemini 3 is no longer seen as superior, website owners may need to reassess their AI chatbot strategies and consider integrating multiple chatbots, including ChatGPT, to stay competitive. This could also lead to an increase in AI bot traffic, making it essential for website owners to have effective AI bot tracking and management systems in place. To prepare for this shift, website owners should take the following actionable steps: monitor their AI bot traffic closely to identify changes in chatbot usage, review and update their llms.txt files to ensure they are accurately tracking and managing AI chatbot interactions, and consider implementing AI chatbot testing to evaluate the performance of different chatbots, including Gemini 3 and ChatGPT, on their websites.