Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions - Sword and the Script

Sword and the Script's compilation of 35 PR and marketing predictions for 2026, including five from various Large Language Models (LLMs), highlights the growing importance of generative AI in shaping business priorities. The inclusion of LLM-generated predictions alongside human-generated ones underscores the increasing role of AI in content creation and strategic planning. This development has significant implications for website owners, as it suggests that AI-generated content will become more prevalent and influential in the coming year. Website owners who leverage AI-generated content, such as blog posts or social media updates, will need to ensure that their content aligns with their brand's values and messaging. Moreover, the rise of AI-generated content may lead to increased competition for online visibility, making it essential for website owners to optimize their content and SEO strategies to stay ahead. To navigate this shifting landscape, website owners can take several actionable steps: (1) monitor their website's traffic and engagement metrics to identify potential AI-generated content trends, (2) review and update their llms.txt files to ensure that AI bots are not overwhelming their site with requests, and (3) explore AI-powered content creation tools to enhance their own content strategies and stay competitive in the market.