Getty, Perplexity sign multi-year licensing deal to boost AI-powered search visuals

Getty's signing of a multi-year licensing deal with Perplexity to boost AI-powered search visuals marks a significant development in the intersection of artificial intelligence and copyright law. This deal allows Perplexity to utilize Getty's vast library of images to enhance its AI-powered search capabilities, potentially improving the accuracy and relevance of search results. For website owners, this deal has implications for the types of visuals that AI-powered search engines may display in their search results. As AI companies like Perplexity continue to develop their image recognition and search capabilities, website owners may see an increase in AI bot traffic to their sites, particularly if they host visual content that is relevant to popular search queries. This could lead to an increase in server loads and potentially impact website performance, highlighting the need for website owners to monitor and manage AI bot traffic effectively. To prepare for this potential increase in AI bot traffic, website owners can take several steps. Firstly, they can review and update their llms.txt files to ensure that they are properly configured to handle AI bot traffic. Secondly, they can monitor their website analytics to track changes in traffic patterns and adjust their server resources accordingly. Lastly, they can consider implementing rate limiting or other measures to prevent excessive AI bot traffic from impacting their website's performance.